NBS News

Posted 1/12/2018: Columbia Sportswear said it has made the “difficult decision” to not attend the Outdoor Retailer + Snow Show in Denver. See more >

Posted 1/11/2018: Marketing Director Zach Godwin tells me the company has a definite plan when it comes to approaching SHOT Show, what they do there and how they communicate back to the store and to their customers. Staff attending the 2018 SHOT Show include Godwin, who is also Neuse’s archery buyer, and Craig Harper, the guns and ammunition buyer. See more >

Posted 1/8/18: Marketers must identify who falls into each category for their particular brands. But there are some broad rules. The heaviest buyers tend to be in the first group. Their attitudes towards the brand are primarily driven by their product experience. See more >

Posted 1/2/2018: There are many factors that influence consumers to purchase: need, price, pride of ownership or love of the sport can all motivate. But all these reasons pale in comparison when compared to the power of impulse merchandising. See more >

Posted 12/28/2017: Shari-Lynn Fix has been appointed the new director of sales for Taurus USA, which encompasses the popular Taurus, Rossi, and Heritage Manufacturing firearms lines. See more >

Posted 12/24/2017: Happy Holidays from your NBS Family! See more >