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NBS News

Columbia Sportswear to Skip Outdoor Retailer Show
Posted 1/12/2018: Columbia Sportswear said it has made the “difficult decision” to not attend the Outdoor Retailer + Snow Show in Denver. See more >
Working SHOT Show: Neuse Sport Shop - Kinston, NC
Posted 1/11/2018: Marketing Director Zach Godwin tells me the company has a definite plan when it comes to approaching SHOT Show, what they do there and how they communicate back to the store and to their customers. Staff attending the 2018 SHOT Show include Godwin, who is also Neuse’s archery buyer, and Craig Harper, the guns and ammunition buyer. See more >
Marketing Traige: Why Brands Need to Categorize Consumers into Three Groups
Posted 1/8/18: Marketers must identify who falls into each category for their particular brands. But there are some broad rules. The heaviest buyers tend to be in the first group. Their attitudes towards the brand are primarily driven by their product experience. See more >
How to Fire Up Sales with the Power of Impulse Merchandising
Posted 1/2/2018: There are many factors that influence consumers to purchase: need, price, pride of ownership or love of the sport can all motivate. But all these reasons pale in comparison when compared to the power of impulse merchandising. See more >
Taurus USA Names Director of Sales
Posted 12/28/2017: Shari-Lynn Fix has been appointed the new director of sales for Taurus USA, which encompasses the popular Taurus, Rossi, and Heritage Manufacturing firearms lines. See more >
Happy Holidays from your NBS Family!
Posted 12/24/2017: Happy Holidays from your NBS Family! See more >
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