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Nation's Best Sports Lifetime Achievement Award: Len Hale

Congratulations to Len Hale from The Sportsmans Headquarters on receiving the Nation's Best Sports Lifetime Achievement Award!

Len Hale has been instrumental in the success of every company he has ever worked for. His career started as a district manager in the mass merchant business. From there he went into the wholesale distribution side of our industry starting with J. W. Murchison where he was responsible for growing a very small group of tired old road salesmen into a large group of excited road warriors. He also developed one of the first telemarketing sales departments in our industry. Under his realm, the business more than quadrupled in sales. In 1990, he became the executive vice president of Ellett Brothers and again used his skills in developing new sales, negotiation and purchasing successes. Under his guidance, the company experienced a massive sales growth in four short years. As group president of Blount, he was responsible for all of their shooting sports manufacturers, which included CCI, RCBS, Weaver, etc., and was key in negotiating the purchase of Federal cartridge and Simmons, the fore-runner of today's Vista Outdoors. 

After leaving Blount, he worked as a consultant in the manufacturing and distribution business helping several companies successfully identify and implement sales and revenue growth potentials. This led him to Walter Craig Sportsman’s Headquarters in 2000, where he took over the reins of their distribution and retail operations. In 2003, he purchased the company, closed the unprofitable wholesale side of the business and moved the retail operation to Montgomery, where it has become the leading independently owned shooting sports store that area. In addition, he has served on the NSSF Board of Governors, the Sammi Board and is now a valued member of our NBS Board of Directors. Our winner has traveled to the IWA show in Germany on behalf of our membership, and has helped develop the container ammunition business that has aided our entire Membership. 

Maybe most importantly he has been instrumental and influential in helping the NBS management team with corporate governance and our young merchant team with decades of experience, advice and wisdom shared. Throughout his career, his commitment to Nation’s Best Sports, our industry and hunting remains strong. Congratulations again to Len Hale on winning this year's Nation’s Best Sports Lifetime Achievement Award!