Recently, a representative from the NBS merchandising team attended the OIA Rendezvous conference in Denver, Colorado to look at the business of being in the outdoor industry.
The key topics of the conference were:
- How to Optimize Your Marketing Expenses and Improve ROI
- Change is Good (How to Market to Gen X, Y and Z)
- The Impact of Politics and how They Affect Urban Parks and Public Outdoor Space.
Other topics included:
- How the New Fair Labor Law impacts independent retailers and how to plan for the next round of this new legislation
- What are the 2016 hot holiday electronic items as shared by Katie Lilendoll, IT expert on CNN, The Today Show and ESPN
- A key presentation on Bankruptcies, Big Box and Better Experiences – How Specialty Retail Can Set Itself Apart by Ken Gart.
One feature of every Rendezvous is a public service event to benefit the residents of the host city. This year, attendees graded, moved rock, shoveled dirt, and leveled three miles of trails in Golden’s Table Rock Park. Imagine 200 people descending on your yard to all pitch in! This annual event has cleaned rivers in San Diego, California, and Asheville, North Carolina; re-worked trails in Austin, Texas; Seattle, Washington; and now Golden, Colorado, and removed vegetation from waterways in Boston, Massachusetts, and Asheville, North Carolina, during previous NBS visits.
