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Owner of Shepherd & Schaller, Robb Shepherd, Elected to NSSRA Board of Directors

On February 18, 2019, it was announced that Robb Shepherd, president and owner of Shepherd & Schaller Sports in Wausau, Wisconsin, was elected to the National Ski & Snowboard Retailers Association (NSSRA) Board of Directors for a three-year term. Shepherd has previously been on the NBS Winter Hardgoods Committee and is an active Member of the ski and snowboard community in Wausau. Congratulations to Robb on this great opportunity!


Wausau Business Owner Elected to Board of Directors Robb Shepherd to serve for three years.

At its annual meeting during the January 2019 National Outdoor Retailer Snow Show in Denver, the NSSRA Board of Directors elected three Officers and four new Directors. Robb Shepherd, Shepherd & Schaller Sports, Wausau, WI, was elected Director for a three-year term. NSSRA, founded in 1987, represents specialty snow sports retailers and advocates on their behalf on issues affecting their businesses. Their mission is to support specialty snow sports retailers, to promote the sports of skiing and snowboarding, and to compile and distribute to its members relevant snow sports industry research. Mr. Shepherd previously served the ski industry for Nations Best Sports of Ft. Worth, Texas as a member of their hardgoods vendor screening committee. “The ability to discuss, face-to-face with brand officers, what matters most to Wisconsin skiers has made a huge impact on our ability to give a big mountain experience to our customers.” Shepherd says. “Specialty retail is about expertise, passion, emerging trends and engaging in unique ways and I appreciate the opportunity to be a voice for our customers and others in our industry.”