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A Sure-Fire Way To Boost Holiday Sales
Posted 12/2/2016: Experiential—or engagement or shopper—marketing is any activation that allows a consumer to engage with a brand or product. It encompasses interactive displays on a retail floor, lifestyle-based merchandising strategies and branded events. The focus is on creating an interaction, not a transaction—though the latter typically follows the former. See more >
7 Ways To Hunt Tough Elk
Posted 11/30/2016: There are plenty of platitudes meant to help you increase your chances of shooting an elk. Get in shape. Rise early. Avoid roads. Hike to the hinterlands. Find the black timber. Hunt hard. Don’t give up. See more >
NBS Hosts Winter Softgoods Business Development Meetings
Posted 11/16/2016: NBS recently wrapped up another great week of Winter Softgoods Business Development Meetings at the NBS Office and we would like to personally send a big thank you to the Softgoods Committee Members for all of your hard work and dedication. We wouldn’t be able to do what we do without your help and guidance. See more >
U.S. Winter Outlook: Ice Fishing Forecast 2016-2017
Posted 11/18/2016: “This climate outlook provides the most likely outcome for the upcoming winter season, but it also provides the public with a good reminder that winter is just up ahead and it’s a good time to prepare for typical winter hazards, such as extreme cold and snowstorms,” said Mike Halpert, deputy director, NOAA’s Climate Prediction Center. “Regardless of the outlook, there is always some chance for extreme winter weather, so prepare now for what might come later this winter.” See more >
The State of the Deer Rifle
Posted 11/18/2016: More than any other passion, the pursuit that defines the readers of Outdoor Life, and arguably most sportsmen in America, is deer hunting. Taking that one layer deeper, the piece of gear that is most central to deer hunting is the deer rifle. Yes, we chase whitetails and muleys with shotguns, muzzleloaders, and bows, but the deer rifle is the most enduring symbol of the sport. See more >
NBS Fall 2016 Team Athletic Market Recap
Posted 11/18/2016: The Fall 2016 Team Athletic Market was held from November 14-16 at the Fort Worth Convention Center. In a very uncertain team environment, we were cautiously optimistic for a strong show. The phrase which resonated the entire show with the majority of our Members and vendors was “engaged” and our membership seemed energized and enthusiastic. See more >
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